The target audience of this project was working professionals with disposable income, ages 40–60. I created a sophisticated direct mail package for the hotel including a property brochure, letter, business card and carrier folder, which would be mailed to prospects and available at tourist agencies. These materials would lead the user to the website where they could book their next getaway. I focused on using elegant colors, eye-catching photography, and exquisite materials to convey the luxury the resort offers.
The goal of this assignment was to create an app that would take the hassle out of the parking experience. The user would be able to pay for parking by their smartphone, as well as set a timer to remind them when their meter is about to expire. The app also has other useful functions, which include a car locator and parking garage finder. I was in charge of workflow management, managing the design process, and creating the presentation visuals and pitch of the app.
Marcello’s is a warm, friendly, fast-paced Italian to-go restaurant that caters to those that want quality food on the go. Having worked in restaurants for years, I was well aware of the takeout food experience and the hassles it could create. I constructed forms that would make the to-go process a simpler one, forms that stacked together nicely and complement the fast-paced nature of the restaurant industry.
The objective of this project was to design a packaging that also included a digital bridge to an initiative of Quiksilver's. I wanted the consumer to be able to see what they were buying, be able to read about the initiative, and discover a surprise with their product that correlated to the initiative—sunflower seeds.
I designed an informational booklet that folded into an event poster. The goal was to design the book with the same type of design from the period Herbert Bayer reigned the design field, the Bauhaus period.
The goal of this packaging was to create a solution to an important problem, a problem which I am faced with everyday: to not lose all of my small, elusive hair clips. This packaging is trendy, so the consumer would be attracted by the design. It is sturdy, and it has magnets so the clips stick to the inside, and stay there. Both sizes can fit in a purse, and are 100% functional.
I have been the Junior Designer at Christie's Auction House for two summers in a row. I've had the opportunity to work on a variety of projects, including 20/20s (small booklets, like the one featured), logotypes, catalogs, and ads.
This is my personal collection of photography. Color and dramatic lighting inspire me, as can be seen in my work. Enjoy.
I created two typographic calendars that represented summer quarter of school. I challenged myself to create unique type that was not based on a font. The posters needed to be eye-catching without compromising legibility.
I designed this iPad publication with 20–30 year olds in mind, that care about their body and overall well-being. I focused on using a layout that had movement and activated each page, as well as fun, friendly colors.